John Castronova
Lead Advisor
John founded Collective Competence after corporate and strategy roles in several countries, most of them about growing profitably: pricing, operations, sales.
He leads many of the engagements, sits in the room when the decision is made, and stays on the hook for whether it holds.
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Juan Oro
Senior Advisor
Ten years in finance, revenue management and pricing at a Big 4 firm and global companies, most recently leading a pricing team across 14 countries. A Lean Six Sigma black belt.
Juan runs the analysis behind our pricing and margin work.
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Julieta Coll
Senior Analyst
Julieta does the data work: cleaning, modelling and testing until the answer is clear and the numbers can be trusted.
She works in R and the Microsoft stack and builds the reports that keep the decision visible.
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David Bell
Growth Advisor
David has led transformations and grown businesses across SaaS, banking and advisory, and built ventures from start to sale. A Stanford Graduate School of Business alumnus.
He brings the accountability that gets a decision through a leadership team.
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